To satisfy the taste buds of consumers, the organization conducted an extensive consumer research. Upon analyzing the findings of the research, we launched four new variants of Daawat Basmati Rice in the market namely Daawat Biryani Basmati Rice, Daawat Traditional Basmati Rice, Daawat Super Basmati Rice and Daawat Pulav Basmati Rice. All these four variants are launched exclusively for Indian market and cater to popular Indian dishes viz. biryani, pulav, aromatic plain white rice and basmati rice for daily consumption. The organization has experimented not only with the variants but with their packaging as well. Daawat variants were launched in India in January 2011 in innovative packaging and they have become people's favorite in such a short span of time.